What's Trend ?

Multi Persona (Me and Myself).
- Two-sidedness through SNS (work vs. me after work / SNS multiple accounts, back accounts).
- Two-sided consumption behavior (ultra-low vs. premium), taste identity (one-day class, running cream).
Gendre-free trends (unisex, talcoset), the spread of digital paranoia (vlog).

Lastfit Economies
- 1 household/millennial/Generation Z → Near-range economy optimizes customers’ last minute.
- Ease of shopping hassle-free shipping (new wall delivery / Hello Nature Biegun / subscription reading).
Access to target point (market/kickboard) / purchasing experience (unboxing, packaging refinement).

 

Goodness and Fairness
- Functional-oriented horizontal relationship / contract and manual / process evaluation system and servant leader orientation.
- the pursuit of fair and right things (work, housework / boycott, etc.).
- value good influence on other people and society as well as goods when purchased
.


Streaming Life (Heere and Now).
- Millennials / Experiences rather than Ownership / Stream lightly.
- Space loan (Wirelib (Game), taste curating (Daily Shot), and Sinrental (Ubercopter).
- Need to manage customer satisfaction during the time the service is accessed, not sold.



Technology of Hyper-personality.
- End of state-of-the-art technology: Real-time consumer situation and context → Products/Services.
- Data everything → Analyze AI algorithms 커뮤니케이션 Communicate with each other through media.
- Expected value: User support, recognition, prediction / "Amazon is segmented with 0.1 people".



You're with Us
- Consumers who participate directly in product life cycle rather than simple choice and check interference.
- Cloudfunding (Wadiz, Strange Story), support activities (Sha-Mifen, Grasshopper).
- → Value is important by the customer (bimmy syndrome) / Influ language training is required.



Make or Break, Specialize or Die.
- Clear targeting, selection and concentration / Niche becomes Rich..
- Pinsets (customer characteristics), microscopes (customer needs), compasses (corporate rights), fishing rods (focus on one's own capabilities).
※ Specialization of commercial adaptability (Samcheonpo, Seaside View) and Lotte Mart's Habit (Yugi Nong)
.


Iridescent OPAL : the new 5060 generation.
- 58-year-old Dog Year Center / A prudent young man who enjoys a lively life ※ Old People with Active Lives.
- New jobs (a means of livelihood → a dream), leisure (a trip), content (a silver surfer, a webber).
- Free use of the Internet and new technology. (Grandmother Park Mak-rye, Sa-dara).



Convenience as a Premium.
- 'Comfort is premium' / - Want maximum effect with minimum time and effort.
- Bridge workers who provide manual labor → App development that connects supply and demand (simply).
- siren order, audio book, home cleaning, household labor agency (agent housewife, bursim, etc.).



Upstairs Yourself.
- Seeking growth over success / Career management across life (health, hobbies, knowledge, relationships).
- 52-hour system, reduction of lifetime jobs, and rapid aging → Focus on career management in life.
- Exercise (Nike Run, Dumbbell Economy) / Hobby (multi-class, stamp-washing) / Knowledge (Millie's).



New Mobility.
- Fast High School in Vietnam: Shared helicopters (tourism, medical care, wedding photography, business trips).
- Bird of the United States: Motorized kickboards for renting and returning mobile devices (green and relieving traffic jams).
- Monet, Japan: Self-driving car service, mobile, unattended stores (travel stores, hospitals, pharmacies).



Web City.
- Chinese facial recognition technology: Face recognition payment, criminal identification, and subway facial recognition opening.
- Smart City in Dubai, China: Unmanned self-driving traffic, online integrated administration based on 5G
- China Smart Court: AI robot secretary, online remote trial system.



Mamcony (Momcony).
- Milkstock, USA: Breast milk transport bag, breast milk pick-up/delivery service for working mothers.
- Swiss ABBA: Wearable devices for women (predictable pregnancy date, monitoring physical changes).
- Serbian Pregnant Women's Marketing: Post-birth communication expenses, childcare support, and operation of child care schools.



Class B Redefinition
- StockX in the U.S. : Used shoes trading platform (stock trading type bidding, genuine appraisal center).
- Zabatz Food Outlet, Croatia: Supplier-consumer 'win-win' grocery store.
- Dutch Touguttugo: A platform that sells leftovers at a reasonable price after the restaurant closes.



Green Dining.
- Milk in New Zealand 2.0: Vegetarian Target 100% Vegetable Milk.
- Light Rice in the U.S.: Rice with low carbohydrate weight appeared in the 'Low Carbon Dioxide' craze.
- Mexican Substitutes: Sugar substitutes for diabetics, waste crops recycling alternatives.



Share Together.
- Rental of Canadian Furniture in India: target furniture rental service for young people and households with frequent migration.
- Shared kitchen in China: Small-Capital dining establishment target monthly fixed amount shared kitchen service.
- Japanese minicura: a small house storage service (monthly fixed amount).



GWP (Great Work Place)
- Puckbox, UK: An agency platform that provides various employee welfare services at an affordable price instead of a company.
- Bulgarian Multisport Card: Employee welfare card available at sports facilities nationwide.
- WOBB Malaysia: Job Platform to provide job seekers with organizational and cultural information.



Smart Socializing.
- Polish Et Away: A home-style sharing platform similar to Airbnb.
- Slides of Slovakia: Seminar Live Question and Answer App.
- Taiwan Gift Pack: Gift Shipping + Custom Event / Long-Range Couple Target Service.



Smart Recycling.
- Smart Container in Turkey: Devices that charge transportation cards as much as the amount of recyclable separation emissions.
- Infinite Recycling in Germany: Introducing eco-friendly shoes from sports brands such as Adidas and Puma.
- Recycling business in Dubai: Rewards (gift, point) are paid when recyclables are collected.



Smart Silver.
- Silver Town in downtown China: An integrated service for high-quality medical and nursing care.
- Smart Elderly in China: One-Stop Call Center for the Elderly, Big Data and IoT-based Amphibious Service.
- Active Senior in Japan: Aging driving accident prevention product, body change cover clothing popular
.


Taste restaurant and persona..
- Conditions of hot place: things to see, things to eat, things to take (instagram).
- More attractive contents than transportation/support facilities → Certified photos are required.
- Seongsu-dong Blue Bottle, Galaxy Fold.

 

That's why you have to get rid of things that lower your self-esteem. It works best to do something that's easy and can be applied right away. It's actually not just the people that make me lose my self-esteem, but it's quite complex, depending on the circumstances. It could even be a job. But the conclusion is the same. Whatever it is, it is best to get rid of it quickly.