SALES EFFECT! - Marketing is Fun

For online shopping malls, the difference in sales is significant depending on how the same amount is expressed amount. For example, selling a 1,000 won product for 700 won is 30 percent off, but the 300 won is so small that consumers do not feel the discount well. At times like this, it is advantageous to just mark the discount rate.

Selling a million won note for 900,000 won only has a 10 percent discount rate, but the absolute amount of 100,000 won discount itself is huge, making consumers feel a lot of discount. In this case, it is better to emphasize that the discount will be reduced by 100,000 won, excluding all 10 percent discount signs. It doesn't seem to be much of a deal, but the A/B test results show quite a difference in sales.

In fact, this is one of the basics of promotion skills, but since there are many marketers who don't even follow the basics, it's only halfway through. Before you go somewhere and try to learn something great, you should always check to see if you are missing the basics. There are many competitors in the world that are not even basic.

 

Youtube?

 

Fun is the most important thing in content. No matter how good the content is, it is meaningless if people don't watch it. Be sure to draw attention and see it through, regardless of the means or methods. Only then can the contents show their true value.

Fun is immersion. Whether it's simple interest or the tension you feel when watching a thriller, it's fun if you're indulging in the content. For this, writers study storytelling and blockbuster films pour budgets to create colorful videos.

It creates curiosity through hooks and allows contents to be digested through interesting storytelling. This is the basis and all that every content producer has to do. From this point of view, the YouTube algorithm also shows the standard for what quality content will be evaluated.

It's a deviance rate. If the content fits the title and the content is good, people don't go out easily while watching the video. On the other hand, the key to YouTube’s content strategy is to go straight out, namely, to create content with low deviance rates. Creators with a low escape rate will get very high additional points.

Consistent concept and differentiation are just details, and the key to YouTube content strategy is to reduce the break-out rate as much as possible. All orientation of content creation requires only this single criterion to be met. I think this is the only criterion for good YouTube content.

 

[Marketing] Attractive Instagram Operating Cases Line 3

 

You can't sell products without marketing. To be unable to sell a product means to be ruined. So if you want to live, you should always have a marketing channel. Although Facebook is still the best marketing platform, it is worth targeting Instagram as its main product if it is a newly entering the market. Instagram is a difficult platform for shopping malls to operate, but if you get the hang of it, you can have an attractive branding. If you are not sure, it is best to refer to where you are doing well.


1. 29CM
29CM, the leader of the shopping mall branding, gives the image of being too cool to be expensive, but design skills that look cool at everything are bound to be a pair. It uses images of various concepts but also shows a unified branding.


2. Gmarket
Beauty is the most popular content on Instagram. Even if there is proper exposure, it can be a content that calls for a "toble," but it can't be run like that in a company's face company. It is important to keep the right line. It deserves to be a good role model in content marketing that sells female models in conjunction with products.


3. Auction
A channel that is elated by ingenious ideas. It's hard to explain without seeing it for yourself. It's unique and fun enough to think how to advertise like this. A good branding example that instills creativity in brand identity. The problem is that there is no way for ordinary people to create such content.

Each of the three shopping malls appeal with different materials and attractions, but all have branding elements that are important. Consistency. Individual contents maintain tone and manners consistent with the entire content so that you can feel a unified image as you look. It gives you an image, not words, of what color the brand has and what direction it is headed for. This is important for Instagram. This is a marketing strategy that focuses on branding in any way.

 

A really easy and simple way to boost self-esteem

 

There are really easy and simple ways to boost self-esteem. This works as soon as it is put on the ball. Keep away from anyone who eats away at my pride. There will be some people around me who often criticize me when I'm trying to do something. It's very easy to keep your self-esteem even if you remove them from my life.

Of course, I need to listen to the advice that I really care about because it's valuable advice, but it's not like that, but what I say with jealousy or a twisted mind spreads the negative energy, so it's easy to know without having to weigh it. The mere feeling of feeling bad is enough to justify its removal.

A better way than this is to develop yourself so that you can love me. You can't have low self-esteem if you fill your surroundings with people who love and care for me by raising my charm. The problem is that this kind of self-improvement is as difficult to implement as diet or steady exercise, making it easier to give up in the middle.

That's why you have to get rid of things that lower your self-esteem. It works best to do something that's easy and can be applied right away. It's actually not just the people that make me lose my self-esteem, but it's quite complex, depending on the circumstances. It could even be a job. But the conclusion is the same. Whatever it is, it is best to get rid of it quickly.